In 2015 Google launched changes to their algorithms to make it easier for users to access ‘relevant high-quality search results that are optimised for their devices’
So what does this mean? Basically, if your site isn’t mobile responsive Google will shove it down the list of search results making it harder for your target audience to find you.
What is a responsive website?
A responsive website is a site that detects your device, whether that be a smartphone, tablet, or desktop computer, and then responds by adjusting the design elements to suit the screen size of the device. No more pinching your phone screen to zoom in, all responsive sites seamlessly deliver an experience optimised for the device you are currently using.
Why is it important?
Mobile users have now exceeded desktop traffic with more people turning to their smartphone to access the internet than ever. Which means it’s more important than ever to have a mobile responsive website. A 2016 survey showed that 74% of Australians rely on their phones at least as much as they rely on their desktops for information, ideas or advice and these lead to the purchase decisions they make.
As we said before Google is now favouring websites that are responsive in their search results. To better your chances of ranking higher in the search results your site must be responsive. Not to mention over 50% of searches on Google or search engines alike now originate from mobile devices. So even if your audience can find your site if it’s not responsive to their device there is a good chance they will abandon it very quickly.
Digital is becoming a mobile first experience with 33% of people admitting they will abandon a website if it won’t display properly on their device and 53% of users admitting they will abandon the site if it takes longer than 3 seconds to load. If your site isn’t functional, fast and to designed to look great across all devices then you can expect to start losing business.
Mobile use is predicted to increase every year and consumers have higher expectations of the brands they can interact with online. Stay ahead of the competition by making your site responsive and invest in your business’s future. Talk to us today about responsive web design.